Billboard’s 2017 Women of Music list spotlights Desiree Perez, Chief Operating Officer of Roc Nation. The New York native and savvy businesswoman joined illustrious Roc Nation, the mega-entertainment, and music label, in 2009. Ms. Perez and Shawn Carter, also known as rapper Jay-Z have been acquainted for over 20 years. She has always been a behind the scenes force in his corporate decisions. Now, in the role of COO, she takes on the totality of the brand’s labeling and publishing operations. Her day-to-day engagements are inclusive but not limited to orchestrating marketing initiatives, creating business partnerships, representing the label’s artists, and positioning music tours. The intense negotiator also focuses on growing the company while producing high profits for its shareholders.
Desiree Perez is known for spearheading high-profile collaborations such as Sprints $200 million deal with Roc Nation’s TIDAL streaming services. This strategic move set the record label up for further successes by offering 1 million free downloads of the new Jay-Z album 4:44 to its Sprint customers. This led to the album’s platinum success prior to the album being officially released. The 4:44 Album Tour garnered 21% more profits than that of Jay-Z’s Magna Carter Tour five years ago.
Desiree Perez, also known as Dez Perez to her circle of influence, also played a major role in Rihanna’s Anti Tour promotion negotiations with Samsung; transcending singer Rihanna’s career into superstar status. Even The Queen Bee-Beyonce, has attained business input and contract deliberations from Ms. Perez for her recent Formation Stadium Tour. The clear-sighted COO keeps the music industry plateauing with sharp, innovative concepts, forging new heights for the Roc Nation brand. She unceasingly trends on the music radar as one of the most influential execs in the entertainment sector today.