After selling his team, Atlanta Hawks, in 2014, Bruce Levenson ventured into the non-profit industry. He partnered with the University of Maryland to reshape the curriculum used for higher education through his Do Good Initiative. Bruce and his wife launched this noble program in 2010. They invested $75 million to the program while the State of Maryland pledged $20 million towards the same. According to PR News, this initiative seeks to impart students with the concept of giving back to the community and train the next generation of leaders about the non-profit industry. The program targets undergraduate students.
Bruce Levenson was inspired to start this innovative concept after seeing great organizations being headed by visionary leaders who lacked the skill to run such business. The program has already started bearing fruits. A former student, Ben Simon, partnered with his friend to establish the Food Recovery Network, an organization that focuses on waste-prevention. Presently, Do Good is exploiting the opportunity of establishing alternative education by offering students a chance to major in community service and giving back to the society. This information was originally reported on Benzinga as outlined in the link below https://www.benzinga.com/news/17/03/9165680/university-of-marylands-non-profit-initiative-is-changing-higher-education
About Bruce Levenson
Bruce Levenson is the former owner of Atlanta Hawks, http://www.espn.com/nba/story/_/id/11493472/jason-whitlock-bruce-levenson-atlanta-hawks. He is also the co-founder and partner of United Communications Group (UCG), which was incorporated in 1977. Previously, Bruce worked as an author for the Washington Star and Observer Publishing. He serves as a director of Tech Target Company. Formerly, the executive was the president of I Have a Dream Foundation, a Washington based organization. Bruce Levenson served on the board of directors of the Newsletter and Electronic Publishers Association. He is also heavily involved in philanthropic activities.
Bruce Levenson is an alumnus of the Washington University and American University. He sold Atlanta Hawks to Antony Ressler at approximately $850 million. The deal included the right to control the Philips Arena. The previous year, Forbes had valued Hawks at $425 million. However, the market changed after the sale of the clippers and bucks as well as NBA’s lucrative new television deals that suddenly increased the value of these franchises.