Starbuck’s is the biggest storefront coffee retailer in the United States. This is something that most people can just guess on their own because of the companies ubiquitous presence on the retail landscape of America. A lot of people don’t realize that the company is also a giant in the food retail business. That makes sense, though. You need to have something to go with all that coffee.
One area where the retail giant is trying to expand its food offerings is the grab-and-go type snacks that people love. These are especially effective at a store like Starbuck’s because of the nature of the business. Most people are either purchasing there in the drive thru or doing a quick “in and out” in the store. This means that this type of snack is perfect for that business model.
On top of that, Starbuck’s customers are health-conscious a lot of the time. This is why Starbuck’s is looking for a great quick snack that also has great implications when it comes to health. They seem to have found their latest product to fit that mold in Hippeas.
Hippeas are a puffed snack that is chickpea based. It is a light and quick snack that is sold in bags and is easy to eat while on the go. Another great aspect of this food product is that it can fit just about any diet plan or dietary concern that just about anyone has. The snack is gluten-free, vegan, and it is even kosher. This means just about anyone can eat it safely.
It also packs a pretty good nutritional punch given its size. Each serving of the snack product contains about 100 calories. It also provides the consumer with 3 grams of protein. The snack is light and healthy and even has some good nutritional value to the consumer as well. These are all things that Starbuck’s was looking for in its next snack product.
Livio Bisterzo is the CEO that is behind the idea for this snack product. He was looking for something that would fit the exact mold that was described earlier that Starbuck’s was looking for. He had been in the food industry in some capacity for the 7 years in the Los Angeles area. He had the idea for this about a year ago.
He has hit the mark with his latest offering. The snack will be offered in over 7,000 Starbuck’s stores nationwide when it hits shelves. It will be offered in two flavors; Vegan White Cheddar and Far Out Fajita.