Fabletics Is Enjoying Vast Amounts Of Success

In a recent article in Forbes, it is brought to light that Fabletics, a relative newcomer to the e-commerce scene is able to compete and thrive with the likes of Amazon as a competitor. The company is operating a primarily a subscription service that combines quality, and affordable prices to create an athleticwear powerhouse.

 

In today’s competitive world, just having a well priced and quality product is not enough to thrive and succeed, however, and most companies now are required to offer all of the extras to stay ahead. These extras include exceptional customer service and flexibility. Fabletics has all of these characteristics, which is why they have become a household name and are continuing to grow. To date, Fabletics has seen in excess of $250 million in revenue and is expected to continue to see growth over the next several years. Today Fabletics is seeing themselves as a version of other successful brands such as Warby Parker and Apple.

 

From the beginning, Kate Hudson, co-founder Kate Hudson has believed in the ability to appeal to a wide audience of people by offering them all of the quality and service that they want from a clothing company. Combine that philosophy and a convenient e-commerce platform, and you have the winning Fabletics combination. Kate Hudson also has a hand in the design of the clothing as well as concept development. She is very hands-on with the company and works to ensure that every detail is not overlooked.

 

Kate Hudson has a positive outlook for the future based on the past and current level of success that the company has managed to attain in a few short years. All signs point to the brand expanding and offering even more fabulous products in the near future. Currently, Fabletics offers customers a variety of athletic wear such as tops and leggings, but they also offer stay in place swimsuits as well as evening wear for the person who wants to remain comfortable all night. Most likely we will see some exciting new products being released by Fabletics and customers will be lined up to see what they have to offer. If you haven’t had the chance to take the Fabletics style quiz yet, you should go to the website and check it out. It is the best way to get the most out of their incredible subscription service.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Kate Hudson’s Fabletics And The Power of Customer Reviews

It pays to stand out. With Kate Hudson and the brand she owns and is promoting, Fabletics, being able to stand out can generate a lot of positive reputation for any brand’s growth. In a report from Huffington Post, Kate Hudson’s Fabletics, an athletic and leisure clothes brand, this growth is even more successful with the help of the collaboration of singer Demi Lovato.

The brand right now earns a lot of success that since it started in 2013, it has now grown to over an astounding $235 million in revenue, or about 200% growth rate. According to Shawn Gold, the corporate Marketing Officer of Techstyle Fashion Group, which is Fabletic’s parent company, this success comes from how the brand has set itself apart by leveraging the use of customer and user reviews to draw in more crowd.

In the latest Brightlocal survey reports, a staggering 74% of the people interviewed responded that they are more likely to pursue a purchase after reading a series of customer reviews for the product they’re buying from its landing page. Fabletics understands this demand, and that is why it doesn’t stop in guaranteeing that their members will find an avenue to find and make user reviews for all the brand’s gear.

Kate Hudson’s Business Style

Kate Hudson‘s involvement as the partner in Fabletics’ growth ensures that the business’ communication line is always at its most efficient. It is Kate Hudson’s business style to address the communication issues between the brand and the customers that also spearheaded growth for Fabletics. With Kate’s business style, the brand has reached a top rating from Better Business Bureau in just 18 months.

It is also unique to Kate Hudson’s business take to ensure that the brand commits to quality assurance and guaranteed satisfaction to their customers, With Kate’s involvement, Fabletics reached a dramatic growth in 2014 to around a triple of its revenues. Between 2015-2016, the company grew to around 43%. The influence of Kate Hudson will also draw a projected growth this 2017 to around $250 million in total sales. Fabletics draws in today an impressive 1.2 million members for their products, which is a sign that while other retail brands are dwindling, Fabletics continues to see a growth of over 500%.

The good thing about having Kate Hudson as a partner for Fabletics is that she could invest a lot of time in developing the brand since day one. The founders of Fabletic noted that even in reviewing budgets or implementing a fantastic social media strategy, Kate Hudson showed enthusiasm in guaranteeing that the brand keeps up with the trends.

Kate Hudson also uses her creative and artistic skills that got her famous in the movie “Almost Famous” to design Fabletics’ most popular products. Her design aesthetics also satisfies Fabletics’ need to make the designs always fresh and authentic. Kate is even conscious about the sales growth happening every week and what clothes are selling and what are not.

Want to know which Fabletics atheleisure outfit fits you best? Take the Lifestyle Quiz and find out the best design and gear from Fabletics that will fit your lifestyle.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Kate Hudson Fabletics Taking Over

How the brand has been set apart from its competitors as the top in its field

Kate Hudson Fabletics is no doubt among the top 1% of fashion businesses that are doing well in e-commerce. Within a period of three years, it has grown into a $250 million business which is quite tremendous. Fabletics has successfully used the subscription technique to make sales to its customers by encouraging them to not only purchase clothes but also become members of the business. This membership model enables them to offer personalized services on trend fashion at nearly half of the price that its competitors offer. It helps them make their customers happy, by knowing who they are and what exactly they want.

 

Moreover, in order to compete with other retailers, Fabletics has put into priority things such as recognition of the brand, gamification elements, last- mile service, elusive design and good customer experience to find out exactly what is of great importance to the targeted consumers.

 

How fabletics has found success using the reverse showroom technique

More often than not, most fashion businesses have fallen victims of a showroom. However, Fabletics has capitalized on reverse showroom by turning negative browsing into positive for their consumers. They have achieved this by mastering the local markets through activities such as events, building good relationships and even being relied on by their customers. This has yielded positive results since about 30-50% of the people that visit their stores are already members while about 25% of new customers become members in the store. In the event that a customer tries clothing on while shopping, it reflects in their online shopping cart. This added advantage has enabled them to thrive in retailing.

 

Kate Hudson’s take on winning the athleisure brand

Winning the athleisure brand was a major breakthrough to Kate Hudson bearing in mind that she had no business background. The company’s membership base is growing and with the likes of Demi Lovato on board, Fabletics is aiming to grow faster in the near future. This does not end here for her, she is still into acting and plans to indulge even more in expanding her business.

 

Encourage readers to take lifestyle quiz to find out which Fabletics gear is the best for them

Authenticity is vital in Fabletics. Unlike other celebrities who advertise for products which they do not consume, Kate Hudson does not believe in products that are not authentic to her. It is advisable that you take the lifestyle quiz and find out which Fabletics gear is best for you.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on