Adam Goldenberg Talks About Pivoting Companies

Adam Goldenberg, the co-founder of JustFab was interviewed by VatorTV’s Bambi Francisco to talk about how his company got started, and he was asked about flash sales and pivot companies. On flash sales, Goldenberg said they were never a way that JustFab was going to operate because they did not match the strategy that the company was built on. And on pivoting, Adam Goldenberg mentioned other companies that changed their models and got rid of features as part of new trends, but Goldenberg said JustFab would never get rid of features such as VIP membership when their customers were happy with it. To Goldenberg, the key to staying successful is not fixing something that isn’t broken.

Adam Goldenberg has built quite a company at JustFab, a women’s clothing line with sister companies at Fabletics, FL2, Fabkids, and Fabmen. But he didn’t start out as a fashion guru. He actually started out as a gaming marketer, building a website called Gamer’s Alliance at age 15. Gaming enthusiasts loved it, and so did Intermix Media who Goldenberg sold the company to. Intermix Media even hired Ressler at only 18 to join their company, and he became the youngest Chief Operating Officer at age 20.

When NewsCorp bought out Intermix Media, Goldenberg and Ressler decided to start their own business, and Intelligent Beauty became their first enterprise on Zimbio. After trying different products, the two decided to go into women’s fashion and JustFab got started in 2010. Goldenberg wanted this company to be different than any other fashion company currently out there, so they decided to cut down on advertising costs and use social media as its marketing tool. The outfits they brought to the company were very stylish, but also affordable compared to the high prices at Calvin Klein or Ralph Lauren.

Josh Hannah of Matrix Partners became interested in this company and helped raise venture capital, and later on Passport Capital also contributed at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/. Model Kimora Lee Simmons came to the company, impressed with JustFab’s business, and brought millions of twitter followers to the company as well. More celebrities such as Kate Hudson and her brother Oliver also came on to help market it, and JustFab has grown in popularity in just 5 years. It recently was evaluated at over $1 billion.

Why Raj Fernando’s Scoutahead.com is the Next Global Leader in Cyber Security Solutions

Raj Fernando is the founder and CEO of Scoutahead.com. Besides Scoutahead.com, he is also the founder and CEO of Chopper Trading. He is proficient in technological innovation and international financial markets. While still pursuing his higher education, Raj commenced his career by offering his services at the Chicago Mercantile Exchange as a volunteer. Raj received an undergraduate degree in Economics and History from the Beloit College. He is also an alumnus of the University College of London. Due to his determination, Raj ascended to several influential positions. He served on the Chicago Board of Trade from 1999 to 2001 and then began Chopper Trading in 2002. His leadership role in Chopper Trading enabled the company to have more than 250 employees. The company is also traded on the ICAP-Broketek, Nasdaq, Cantor Fitzgerald-espeed, Eurex, ICE, LSE, and CME.

Fernando’s Achievements from 2010 to 2016

Fernando is a key contributor to the US Commodity Trading Futures Commission (CFTC). He contributes by supporting CFTC’s mission of establishing transparent, open, financially stable and competitive markets. In 2010, Fernando was chosen as the featured panelist of CFTC and spoke about the disruptive trading practices affecting the commission. Consequently, in 2013, he spoke to an audience of stakeholders and the press from different countries at the Global Exchange Leader Conference. Fernando launched an internet startup known as Scoutahead.com in 2016. The startup is designed to advance corporate growth as well as productivity by providing advanced and secure communication systems.

Philanthropic Endeavors and Senior Executive Roles

Raj Fernando openly supports several charitable organizations in Chicago. For instance, he is a member of the Chicago Symphony Orchestra board of trustees. Raj also belongs to PAWS Chicago board of directors. Besides philanthropy, Fernando is a member of the American Security Project board of directors. The CEO of the American Security Project, retired USMC Brigadier Stephen Cheney, said that Fernando’s competency in cyber security is valuable to national security. Raj Fernando also belongs to the Chicago Council on Global Affairs and the Brookings Institution Foreign Policy Leadership Committee.
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