When it comes to the political world, there is nothing as time-consuming as planning a political campaign. They are expensive and time-consuming. It requires strategy and coordination that one man cannot achieve on their own. However, if a political candidate receives funds and has a team then his/ her political campaign becomes a success. Fundraising events produce plenty of data that is time-consuming and often than not difficult to analyze. The information campaign teams have can be damaging to the campaign in the end if not handled appropriately.
NGP VAN is an organization that helps campaign teams and managers handle the data they obtain during campaigns and fundraiser events. They assist their clients to win by designing integrated campaign technology. The technology enables campaign teams to use the data they collect and implement them in their campaign strategies. NGP VAN provides a financial relief for political candidates since they can safely use technology to monitor their campaigns. Over the past election years, Federal Election Commission reports that on average winning candidates spend approximately $1.5 million on campaigns.
The use of technology helps candidates to manage their campaigns easily and without too much expense. Using NGP, campaign managers are able to create and organize the data and information they collect. The organization of data is possible with the help of charts, graphs, and online dashboards. A majority of the Democrats campaigns including Barak Obama’s fundraising, compliance, and voter campaigns used the NGP VAN software. The software makes it possible for campaigns to obtain funds using digital fundraising platforms.
— NGP VAN (@NGPVAN) May 17, 2018
The software also helps campaign teams bring individual donors as part of the fundraising team. Using platforms like NGP with other tools like SMS, email, and social media, helps make work easier when it comes to fundraiser campaigns. Such digital platforms give the campaign team the opportunity to consolidate all online donations. It also makes it easy for individual donors to contribute a small amount regularly throughout the campaign period. By consolidating the list of online sponsors, the campaign team can send out messages and reach many people.
The technology, in turn, allows the donors to monitor their donations. The technology helps in fighting the notion that political fundraisers are a charity collection platform. This notion makes it difficult for the candidates, volunteers, and staff to ask for money. Instead, using this technology helps to emphasize that contributing in a political fundraiser is not a philanthropic act.