Waiakea water is a Hawaiian-based bottled water company originally founded in 2012. Unlike many filtering processes that exist within the industry, Waiakea looked to approach their product from a different perspective. Using real Hawaiian volcanic water from the Mauna Lao volcano, Waiakea’s product is unlike anything else available on the market today. Their mission is to deliver the highest quality beverage to its consumers and to do so with the greatest amount of respect and care to the environment. Many competing companies often look to their bottom line to drive their business model. Waiakea’s dedication is to the land that produces their product and to the employees who work every day to deliver its product to their devout consumers.
One-way Waiakea is making a difference and setting a new standard for the industry is by using low emission vehicles to deliver their products. Carbon emissions are an on-going issue for the environment as the demand for global commerce increases every year. Waiakea is focused on doing their part by producing the least amount of carbon bi-product as possible during the transportation process. It is unavoidable for growing companies to have no impact on the environment with the transportation methods in today’s world, but Waiakea stays committed to adhering to their model of putting the environment ahead of their own financial interests. Another way they implement this standard is by giving a percentage of their revenues to local charities and non-profit organizations. They also donate their product to places in need, most notably countries on the African continent, which are in desperate need of a constant supply of fresh water.
Waiakea approaches another problem within the water bottle industry, which is obviously, the water bottle itself. Every year, billions of water bottles are used by consumers as the demand for purified water increases. Not all of these units will reach the recycling center and many will be discarded into landfills or onto the Earth’s surface. It is estimated that it takes roughly one-thousand years for the standard water bottle to decompose. Waiakea’s bottle was designed to decompose in roughly fifteen years and will hopefully set the standard for all water bottle companies to follow in the years to come.