In a recent article in Forbes, it is brought to light that Fabletics, a relative newcomer to the e-commerce scene is able to compete and thrive with the likes of Amazon as a competitor. The company is operating a primarily a subscription service that combines quality, and affordable prices to create an athleticwear powerhouse.
In today’s competitive world, just having a well priced and quality product is not enough to thrive and succeed, however, and most companies now are required to offer all of the extras to stay ahead. These extras include exceptional customer service and flexibility. Fabletics has all of these characteristics, which is why they have become a household name and are continuing to grow. To date, Fabletics has seen in excess of $250 million in revenue and is expected to continue to see growth over the next several years. Today Fabletics is seeing themselves as a version of other successful brands such as Warby Parker and Apple.
From the beginning, Kate Hudson, co-founder Kate Hudson has believed in the ability to appeal to a wide audience of people by offering them all of the quality and service that they want from a clothing company. Combine that philosophy and a convenient e-commerce platform, and you have the winning Fabletics combination. Kate Hudson also has a hand in the design of the clothing as well as concept development. She is very hands-on with the company and works to ensure that every detail is not overlooked.
Kate Hudson has a positive outlook for the future based on the past and current level of success that the company has managed to attain in a few short years. All signs point to the brand expanding and offering even more fabulous products in the near future. Currently, Fabletics offers customers a variety of athletic wear such as tops and leggings, but they also offer stay in place swimsuits as well as evening wear for the person who wants to remain comfortable all night. Most likely we will see some exciting new products being released by Fabletics and customers will be lined up to see what they have to offer. If you haven’t had the chance to take the Fabletics style quiz yet, you should go to the website and check it out. It is the best way to get the most out of their incredible subscription service.