Grupo RBS CEO, Duda Melzer: A Formidable Force in the Digital Communication Industry

Grupo RBS, a media conglomerate company and is listed as one of the largest firms dealing with multimedia communications in Brazil. It was founded in 1957 by his grandfather. The media powerhouse hosts myriad radio and television stations. Moreover, the group is popularly recognized for publishing newspapers and online journals that offer informative journalistic and entertainment articles. In fact, it is the second highest employer of journalists in Brazil.

About Eduardo Sirotsky Melzer

Duda Melzer, as he is commonly known, was born on May 13, 1972. At 26 years old, Melzer received a degree in Business Administration from Pontifical Catholic University in the Rio Grande do Sul. Four years later, he became a Master’s degree holder in the same faculty. This time, however, he obtained it from Harvard University. Check out Clicrbs to know more.

His career began in Brazil as a financial and franchise consultant. Having exponentially advanced in this realm, he became a master franchiser in the renowned Sweet Sweet Way multinational company. Even so, he has been a prominent figure in the media communication industry having been an active member of the Panel of Ethics in the National Committee for Advertising Self-Regulation and the Executive Assembly of the Standard Customs.

His professional contributions in Grupo RBS started in 2004 as CEO for the national market. In 2008, he became the deputy president in the Marketing Department. Two years following this appointment, he rose up to the rank of executive deputy president of the company. Eventually, he became the executive chairman of Grupo RBS in 2012. In 2016, he began acting, in full capacity, as the Board of Directors chair.

Career Awards

Eduardo Sirotsky Melzer was awarded the Cabore Award in the Professional Vehicle class in 2006. Three years later, he was highlighted in the Executive Vehicle class by the Brazilian Ad Association. Additionally, in 2011, he was the recipient of the Coletive. Net Prize in the Strategic Marketing Management/ Media group category. 2015 became a feting milestone as he was prized with a Merit Award in Management from the Local Management Council of Rio Grande do Sul, and selected as a leader at Cambridge Institute for Family Business. Follow him on Twitter

See more: http://g1.globo.com/rs/rio-grande-do-sul/jornal-do-almoco/videos/v/presidente-do-grupo-rbs-eduardo-sirotsky-melzer-falar-sobre-a-transformacao-da-zh/3321858/

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