No one can accuse Whitney Wolfe of not doing her homework. When it comes to social media she is exploring all of the different avenues in which Bumble can function. This is the company that she created based on the dating app that she wanted to start. The dating portion of her app environment would be the thing that led people to Bumble, but now Whitney Wolfe is exploring options for building friendships and networking with other business professionals.
The fact that Whitney Wolfe wanted to explore new territory outside of the dating app world is commendable. It would have been easy for her to stay within the comfort zone of the dating app industry. After all, this is something that she had already mastered dating apps. As someone that was a co-creator of the wildly popular dating app called Tinder it was obvious that Whitney Wolfe had a certain skill set for dating apps.
When she decided to endeavor into networking apps and friendship building applications it would be a whole new ballgame for her. Whitney Wolfe would have to do research and study apps that were created for these purposes. She would have to put time into seeing what the platform for LinkedIn and other apps like Facebook looked like.
It would be a very interesting journey for Whitney Wolfe to expand her dating app business in this way, but she has clearly been interested in doing this because she has continued to go forth with these ideas. Whitney Wolfe is someone that has taken a risk and explored possibilities for greater growth with Bumble. She has definitely been able to branch out and gain a following because she created something different. Now Whitney Wolfe has a fanbase of people that want to take the ride along with her.
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