How the brand has been set apart from its competitors as the top in its field
Kate Hudson Fabletics is no doubt among the top 1% of fashion businesses that are doing well in e-commerce. Within a period of three years, it has grown into a $250 million business which is quite tremendous. Fabletics has successfully used the subscription technique to make sales to its customers by encouraging them to not only purchase clothes but also become members of the business. This membership model enables them to offer personalized services on trend fashion at nearly half of the price that its competitors offer. It helps them make their customers happy, by knowing who they are and what exactly they want.
Moreover, in order to compete with other retailers, Fabletics has put into priority things such as recognition of the brand, gamification elements, last- mile service, elusive design and good customer experience to find out exactly what is of great importance to the targeted consumers.
How fabletics has found success using the reverse showroom technique
More often than not, most fashion businesses have fallen victims of a showroom. However, Fabletics has capitalized on reverse showroom by turning negative browsing into positive for their consumers. They have achieved this by mastering the local markets through activities such as events, building good relationships and even being relied on by their customers. This has yielded positive results since about 30-50% of the people that visit their stores are already members while about 25% of new customers become members in the store. In the event that a customer tries clothing on while shopping, it reflects in their online shopping cart. This added advantage has enabled them to thrive in retailing.
Kate Hudson’s take on winning the athleisure brand
Winning the athleisure brand was a major breakthrough to Kate Hudson bearing in mind that she had no business background. The company’s membership base is growing and with the likes of Demi Lovato on board, Fabletics is aiming to grow faster in the near future. This does not end here for her, she is still into acting and plans to indulge even more in expanding her business.
Encourage readers to take lifestyle quiz to find out which Fabletics gear is the best for them
Authenticity is vital in Fabletics. Unlike other celebrities who advertise for products which they do not consume, Kate Hudson does not believe in products that are not authentic to her. It is advisable that you take the lifestyle quiz and find out which Fabletics gear is best for you.