Adam Goldenberg’s Decision To Turn JustFab Into A Diverse Size Brand

Adam Goldenberg announced that his company, TechStyle Fashion Group would now be rolling out women’s apparel of all sizes to market to a more diverse audience. TechStyle Fashion Group, originally known as JustFab has been a groundbreaking company that has made fashion shopping more affordable through cutting costs in other areas at http://www.fundacity.com/adam-goldenberg. It was renamed to TechStyle because Goldenberg saw how big data was becoming a key part of sales. Goldenberg and his co-CEO Don Ressler wanted to give women of all sizes a chance to feel beautiful and have more confidence by wearing their brands. Their company has been a huge success in part because celebrities like Kate Hudson have shown how it can be fun to shop with.

Adam Goldenberg was only 15 when he started going into business for himself. He started a company known as Gamer’s Alliance that was bought out in three years by Intermix Media, the company that started MySpace. Goldenberg met Don Ressler, the founder of FitnessHeaven.com who shared much of his interests in ecommerce and cosmetics brands, and he himself had been a consultant to many companies looking to take advantage of the early web spaces. The two entrepreneurs built a marketing company under Intermix Media as MySpace took off and it did very well as Intermix Media’s only revenue source. But it was done away with when News Corporation purchased the company in 2005.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

Goldenberg and Ressler decided to leave Intermix Media soon after their company closed and start from scratch at their own parent company, Intelligent Beauty On cnbc.com. In the coming years they started sending out their own brands that included makeup and cosmetics as well as health drinks and fitness equipment. But in 2010 they decided to try out fashion retail and JustFab’s website was founded. It was a new road for Goldenberg who admits he knew little fashion terminology at the time, but he had the determination to succeed.

Goldenberg and Ressler were able to raise venture capital in the coming years, and by 2014 JustFab had become a billion-dollar “unicorn” company. They also purchased the controlling shares of Fabletics, FL2, FabKids and later ShoeDazzle. While JustFab was originally intended to be an exclusively online fashion company, Goldenberg and Ressler decided they needed to give customers a chance to see with their own eyes what the products were like, so a couple years ago they started opening brick and mortar stores.

Learn more about Adam Goldenberg: http://rgtadvisors.com/bio/adam-goldenberg/

Leave a Reply

Your email address will not be published. Required fields are marked *