Is Desiree Perez the Secret Force Behind the Success of Tidal?

Tidal has been going through quite a number of changes of late. Some of these changes include getting exclusive album releases from mega stars like Beyonce, Rihanna and Kanye. The application has received a lot of positive results after these hits with the highest point of downloads being February this year. However, despite the surge in popularity, the company is still struggling with certain controversial issues here and there. CEOs appointed to the company have been leaving after a short period of time there and the pattern caught the attention of the media fraternity. Despite the hard times, the company has managed to stay together, and this unity has been attributed to among other things, the presence of Desiree Perez.

For many years now, Dez has been a close associate of Jay Z. She has known and worked with him for the past twenty years and the relationship, which started as a business partnership has evolved into Desiree being like family to Jay Z. Dez manages Tidal together with her husband and is also in charge of the Roc Nation, which is associated with Tidal.  Related article on   Perez is known by many as the iron lady because of her tough manner and the way in which she carries out her business. She has negotiated some heavy deals in the past including the Rihanna deal with Samsung and the Beyonce Formation Stadium performance.  Check on for more reading.

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There is an influence circle that has been running Just Rock and all the associated acts. This is the same circle of influence which has been transforming the entire musical market and stayed relevant, despite the extremely high levels of competition. The success is because of the management skills of Desiree Perez and her husband. They have come up with a series of new releases including Tidal Discovery, Tidal Rising and Tidal X. For Desiree Perez and her team, the sky is definitely not a limit.  For an update of Dez recent timeline activities, click on

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