Status Labs is in the business of making its clients look good in search engine results. Well, not so much look good, but work with Google and other major search entries to remove negative content from the web. If a client has a problematic area and it appears first in the search results, no one is going to bother inquiring if it’s the truth or not. That’s all they need to know, because the Internet is first place people look these days for past, and present information.
All it takes is one bad entry and a person’s online reputation can be ruined in a few keystrokes. That’s where Status Labs plays an essential role as a Digital Media, Public Relations and Reputation Management Firm. Because of the great emphasis that’s placed on the Internet today, what comes up in the search results, could have a lasting effect on a person’s reputation.
The firm doesn’t just focus on client’s reputations; they actually offer other services including search engine optimization, social media marketing, Google suggested keywords and related search management, adwords and image curation, and corporate rebranding, financial communications, website auditing, crisis response and public relations and they also provide content.
In October, Status Labs expanded, opening an office in Los Angeles. This is in addition to the current offices in New York, Texas and Brazil. Digital reputation management is the core of their business. With over 1500 clients, it comes as no surprise that Inc. Magazine named Status Labs to the list of the 500 fastest growing companies for 2016.
Reality is that the Internet is a fast moving network of information. And all of these networks are interconnected to journalistic outlets and social media platforms. It takes consistency to monitor and manage, as we most often hear “reputation damage control” in the same conversation along with crisis management. That’s because they often go hand in hand, whenever a high profile client is in trouble offline; it could potentially translate into negative entries, posts and news stories that will show up fast in online search results.
Status Labs had to take a dose of its own medicine when it had a bit of a shake-up in top level management. A top level official with Status Labs caused a “ruckus” in a matter totally unrelated to his position. Saying he caused a “ruckus” is a polite way of stating the obvious, his behavior outside the company did not reflect favorably upon Status Labs. The next step for Status Labs was to get rid of the individual and then repaired the damage caused. The successful handling of rebuilding and rebranding its own image, says a lot about Status Labs.
Currently, Status Labs is looking for select individuals for the position as company intern. The recruiting is being done exclusively on the campus of The University of Texas at Austin. Interns are required to possessed outstanding writing abilities with above average interpersonal communications and rational thinking skills.
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